1/24/97 -- 11:54 AM

Super Bowl-Tostitos,0270


NEW YORK (AP) - Frito-Lay Inc. pulled a commercial featuring a bungee jump from the Super Bowl telecast after a woman practicing a similar leap for the halftime show died after striking her head on the Superdome floor.

Frito-Lay planned to run a commercial that appears to show comic-actor Chris Elliott making a bungee leap from a blimp to dip a Tostitos tortilla chip into a jar of salsa placed in the middle of a football field.

The ad has been run frequently on other television programs and was one of two commercials that the Pepsico Inc. snack food subsidiary was going to run during the Super Bowl telecast on Sunday evening on the Fox network.

``Under the circumstances, the only respectful and right thing to do is to run another commercial,'' Frito-Lay spokeswoman Lynn Markley said.

She said the company hasn't decided yet what will run in its place, but has ``a lot of different things we are looking at.''

The Super Bowl game for the championship of the National Football League is being played Sunday in the Louisiana Superdome in New Orleans.

The NFL canceled the bungee routine from the halftime show after Laura Patterson, 43, of Sarasota, Fla., died Thursday night after striking her head while practicing the stunt for the halftime show.

Mrs. Patterson was part of a 16-member professional bungee-jumping group. The rehearsal was to have been the last before Sunday's performance.

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